Sales and Marketing Tips

Whether you’ve just started your sales career or have been at it for years, learning ways to be successful at it are always helpful. When done correctly, sales and marketing can make all the difference for your business. Not a salesperson at heart? Fear not! You can teach yourself what to do and best practices to follow. Learn how to make the most of your sales career with these sales and marketing tips.

Tips for Improving Your Sales and Marketing

Sell the benefit, not features.

Don’t zoom right into why your products or services are better than the competition. Instead, focus your sales message on how they can make your customer’s life better. Leave comparison (why your prices and/or quality is better) to the marketing side of things. Successful selling is about taking a client-first approach. During sales meetings, the features can be highlighted but the benefits should shine.

Be a good listener.

You may be an expert on your product or service, but your customers are experts in their own businesses. They know their customers best. While you may have an idea of what products would be ideal, take some time to really listen. Try to think like their target audience and do a little research. Come up with product recommendations based on your findings.

Think outside the box.

The internet is an unlimited resource for marketing your business. There’s social media and websites, of course. But explore other opportunities such as influencers, guest blogging or podcasting, online video marketing, crowdsourcing, thought leadership, loyalty programs, brand partnerships, and much more!

Sales and Marketing Tips Articles

Unlocking Success: 9 Strategies to Find Clients Who Need Promotional Products

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8 Key Steps for Qualifying High-Value Leads: A Comprehensive Guide

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Characteristics of a Good Salesperson

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5 Advantages of Using Branded Merch for Donations

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Recapturing Leads in Sales

Recapturing Leads in Sales: 4 Tips to Regain Interest from Potential Clients Have you ever had a customer interested in your product, but then they changed their mind? Has a customer backed off after a quote request or maybe said, “No thanks” a little too fast? Unfortunately, leads often lose

Proactive Customer Service

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Social Media Marketing Articles

How to Build Your Online Presence

How to Build Your Online Presence in 6 Steps Developing your online presence takes time and effort, but those who persevere and approach it with patience are rewarded with results. Use these ideas to learn how to build your online presence. Start communicating and connecting with your clients and potential

Social Media Mistakes to Avoid as a Business Owner

So, you want to be active on social media and engage with current and potential clients? Great! Social media is a great place to establish yourself as an industry expert and gain a leg up on the competition. However, there are a few mistakes that business owners often make that

Using YouTube in Promotional Products Marketing

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Selling Promotional Products Articles

How to Self-promote Your Business

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How to Sell Promotional Products During a Tough Economy

How to Sell Promotional Products During a Tough Economy (4 Tips) During an economic slump, many challenges affect the sales industry, especially those who sell promotional products. What’s the secret to remaining successful? Two abilities: resiliency and adaptation. When times get tough, it’s easy to blame the bad economy for

How to Use Promotional Products Effectively

How to Use Promotional Products Effectively (9 Tips to Share with Clients) Your clients know they need promotional products as part of their business. But do they know how to best use them? Here are nine tips to share with your clients for how to use promotional products effectively. 1.

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