Likelihood is, you wouldn’t spend months planning an elaborate wedding ceremony with fancy decorations, a rocking band, 3-tier cake and sufficient meals to feed a village – and never invite any visitors. Sounds a bit mindless, proper?
It could be like crafting a genius advertising marketing campaign for your online business, and never introducing it to a crowd of potential purchasers. Once more, pointless …
It doesn’t matter how good our advertising plans are constructed – if no person sees them, they only aren’t going to have the ability to do what we want them to do.
Discovering some superior visitors sources is the answer to that dilemma.
Earlier than we get began although … lets run by means of a fast definition of the time period visitors to verify we're all on the identical web page.
Site visitors is outlined as: Any and all sources, each on-line and offline, that can be utilized to get YOUR MESSAGE in entrance of YOUR PERFECT CLIENT.
Right here's the factor that we have to get –
TRAFFIC IS THE LIFEBLOOD OF YOUR MARKETING FUNNEL
We discuss concerning the advertising funnel on a regular basis but when that is your first expertise with it … let me offer you a fast Reader's Digest breakdown.
A advertising funnel is only a graphical illustration of our customer's journey by means of our advertising course of – from a prospect, to a Lead and hopefully all the way in which to a Buyer.
The funnel has three phases in it and every stage represents a part of the connection we have now with our buyer.
Stage 1 – Introduction and Consciousness
Stage 2 – Analysis
Stage 3 – Conversion
Proper now, we're speaking about visitors and placing our message in entrance of our good buyer, so we're actually centered on the highest part – Stage 1 Introduction and Consciousness.
There are actually hundreds of various visitors sources that we may use right here, however who's bought time for that? We're all busy professionals, unable to do them ALL (and I do know there's most likely a few of you which have finished this, proper? Attempting to be on all of the social media channels – and you find yourself going nuts attempting to maintain up.) We don’t need that – what we actually wish to do is locate a few actually superior visitors sources and focus our time and power there.
SO WHAT MAKES AN AWESOME TRAFFIC SOURCE?
There are literally 2 standards for excellent visitors sources.
# 1. Acceptable
We have to discover the visitors sources that get us in entrance of our good purchasers – apparent!
# 2. Reproducible
We want that visitors supply to be reproducible. Which means that we are able to exit to this visitors supply anytime we would like and get extra visitors.
It’s # 2, having the ability to reproduce the visitors that permits us to scale our buyer acquisition up and down as want be. That is what provides us the primary of two main WINS in this sort of system – CONTROL.
Now that you realize why it’s important to give attention to visitors when constructing your advertising funnel, it’s time to begin testing which sources work finest for attracting your good consumer.