Word of mouth advertising has currently moved into the electronic age many thanks to the web and, specifically, social media sites such as Facebook. The influence for small organizations is clear, since it is now a way through which individual customer reviews can be seen by hundreds of people as opposed to just buddies, thus leading to much more exposure. This consequently, can bring about a boost in new clients or customers if the testimonials declare. Yet just how can a service actually take advantage of this kind of advertising?