1. Host Memorable Events:

Allow your clients to see, feel, and experience your brand. Hosting memorable events that pull customers into an immersive experience, with custom promotional merchandise is a powerful way to connect with your audience.

When customers feel engaged, they’re more likely to remember the brand for all the special things they did. These events can range from product launches to customer appreciation parties or industry conferences. The associated brand merchandise becomes more than just a shirt or a water bottle; it now becomes a high-quality marketing tool that offers an unforgettable memory of a brand that went above and beyond.

Examples:

Dove’s Love Your Hair Event: Dove celebrated the launch of its new collection of hair care products by hosting an immersive event. Attendees received personalized advice from stylists and swag bags filled with branded merchandise. Dove’s event was highly successful in building brand loyalty by creating a lasting impression.

Statistics:

• According to the Advertising Specialty Institute (ASI), 85% of consumers remember the advertiser who gave them a promotional product.
• Event attendees who receive promotional products are 52% more likely to have a favorable impression of the brand (PPAI).

Make it Work for you:

Host an immersive product launch party. As your clients step into the event venue, they are immediately enveloped in an atmosphere that embodies your brand’s identity and values. It’s not just a product launch; it’s an experience.

But the real surprise comes when your clients receive their event swag bags. Inside, they find a treasure trove of custom promotional merchandise that not only showcases your brand but also adds to the overall experience. There are branded T-shirts that perfectly match the event’s theme, high-quality water bottles with a personalized touch, and even custom-designed event badges that make attendees feel like VIPs.

Throughout the event, your clients not only see and hear about your brand, but they also get to feel and experience it firsthand. They engage with your products, mingle with your team, and immerse themselves in an unforgettable brand journey.

2. Enhance Customer Loyalty Programs:

If you’re already offering a branded loyalty program, why not reward your most dedicated customers with a little extra appreciation? Rewarding loyal customers with branded promotional products can strengthen the bond between your brand and its customers. Moreover, using these products to remember special events or moments in their lives lets them know that you are a brand that genuinely cares for them. A small promotional item commemorating a birthday, or a milestone can help skyrocket brand loyalty. These rewards can be tied to loyalty programs, special milestones, or personalized gestures.

Examples:

PetSmart’s loyalty rewards program: PetSmart’s Treat Member, surprises members with gifts on their pets’ birthdays. This extra touch shows appreciation and strengthens customer loyalty. By nurturing repeat customers, they are likely to retain them long term.

Statistics:

• The Loyalty Report 2019 states that 77% of consumers stay loyal to brands with loyalty programs.
• 63% of consumers believe loyalty programs are the best way for brands to show their loyalty (Bond Brand Loyalty).

Make it Work for you:

A customer has been faithfully choosing your products or services, and their birthday is approaching. Instead of just sending a generic birthday email, you surprise them with a small package. Inside, they find a beautifully branded item—a custom coffee mug with their name, a cozy branded blanket, or a sleek keychain with a heartfelt message. It’s not just a promotional product; it’s a tangible symbol of your brand’s genuine care and appreciation for their loyalty.

3. Create Limited-Edition Collections:

Boost excitement around your brand with limited-edition brand merchandising. Limited-edition promotional product collections can create excitement and a sense of urgency among your audience. These collections often feature unique or seasonal items that are only available for a limited time.

Examples:

Starbucks Holiday Tumblers: Starbucks’ annual holiday tumbler collection is a classic example. Each November, when customers order a holiday beverage, they receive a free reusable cup, but only while supplies last. The brand’s consistent release of a new design year after year has created anticipation among customers who want to add the latest tumbler to their collection.

Statistics:

• Limited time offers can increase conversion rates by 226% (Instapage).
• Creating a sense of urgency can boost sales by 332% (Oberlo).

Make it work for you:

A carefully curated collection of promotional products, each exquisitely designed and exclusively available for a short window of time. It’s like a pop-up boutique experience that your audience won’t want to miss.

These limited-edition collections are not your run-of-the-mill promotional items. They’re a testament to your brand’s creativity and commitment to delivering unique, high-quality products that stand out. Whether it’s a set of elegant custom-made pens, stylish tote bags, or seasonal apparel, these items hold a special allure because they won’t be around forever.

The scarcity factor adds a layer of excitement and urgency. Your audience knows that once these items are gone, they’re gone for good. This drives them to take action, whether it’s making a purchase, signing up for your newsletter, or engaging with your brand on social media.

And the best part? Limited-edition merchandising not only boosts excitement but also cultivates a sense of exclusivity. Your customers become part of an elite group who have the privilege of owning these unique pieces. This exclusivity enhances their connection to your brand, creating a lasting impression and fostering brand loyalty. So, go ahead—unleash the power of limited-edition merchandising and watch the excitement soar.

4. Promotional Items in Direct Mail Campaigns:

If your mailing results are looking a bit fatigued, try mixing things up a bit. Postcards, coupons, and special offers can get an unexpected twist when you include a special surprise.

Examples:

MailChimp’s Branded Socks: Email marketing corporation MailChimp, for example, sends new clients a pair of branded themed socks. Each morning, among a sea of white, these vibrant purple socks stand out in your sock drawer, reminding you of the fun and silly gift and the brand responsible for it.

Statistics:

• Adding a promotional product to your direct mail campaign can increase response rates by up to 50% (DMA Response Rate Report).
• 80% of consumers open direct mail if it includes a promotional product (ASI).

Make it work for you:

Your customers open their mailboxes to find a beautifully designed envelope that piques their curiosity. Inside, alongside the usual promotional materials, they discover a delightful surprise—a small, carefully chosen promotional product that complements your message.

For instance, let’s say you run an eco-friendly online store. Alongside your promotional materials, you include a reusable branded tote bag or a set of eco-friendly bamboo utensils. Not only does this surprise add an element of excitement to your direct mail piece, but it also showcases your brand’s commitment to sustainability.

The impact of this surprise is twofold. Firstly, it immediately captures your recipients’ attention, making them more likely to engage with your content. Secondly, it creates a tangible connection between your brand and the recipient. They don’t just read your message; they interact with it, making your brand more memorable.

This innovative approach not only breathes new life into your direct mail campaigns but also increases their effectiveness. Customers are more likely to open, read, and act on a piece of mail that offers an unexpected and valuable bonus. So, go ahead and surprise your audience—your direct mail campaigns will never be the same again.

5. Support Charitable Causes:

Show your commitment to social responsibility by creating promotional products tied to a charitable cause. This not only benefits the cause but also enhances your brand’s reputation. As consumers begin to demand that brands act with social responsibility, it behooves company owners to align themselves with a social cause. This demonstrates you are a socially responsible company that can be trusted.

Examples:

NFL’s Breast Cancer Awareness Month: Each year the NFL spends several million dollars to support Breast Cancer Awareness Month. Pink jerseys, cleats, mouthguards, and even pink whistles for the referees – all in an effort to spread awareness of the disease affecting one in eight women.

Statistics:

• 87% of consumers are more likely to purchase a product that supports a cause they care about (Cone Communications).
• 88% of millennials are more loyal to companies that support social or environmental causes (Forbes).

Make it work for you:

Partner with a notable charitable cause, such as a local children’s hospital or an environmental conservation organization. Together, you design a range of promotional products that bear both your brand’s identity and the emblem of the chosen cause. For every item sold or distributed, a significant portion of the proceeds is earmarked for the cause.

These promotional products become more than mere marketing tools; they become a symbol of your brand’s dedication to making a difference. Customers who purchase or receive these items know that they are contributing to a cause they care about. It’s a win-win situation: your brand benefits from increased goodwill, and the charitable cause receives much-needed support.

Combining these creative marketing strategies with your promotional products can drive brand visibility, help engage with your audience, and leave a lasting impact. The key, though, is to align your brand merch with your company’s identity and values. By incorporating these five creative marketing ideas, you can take your promotional products up a notch and create a following who can’t wait to see what you do next.

Now that you are prepared to utilize promotional items effectively for your business, have a discussion with your Kaeser & Blair representative to determine the most suitable products for your objectives and financial plan.

The post Boosting Brand Loyalty: 5 Marketing Tactics with Promotional Products appeared first on Kaeser & Blair.

At your next tailgate event, why not give fans a chance to not only express their team pride but also flaunt their company loyalty with practical and stylish brand merchandise? We at Kaeser and Blair are excited to introduce you to seven incredible brand merchandise products that are perfect for the upcoming football season.

1. Ready to Roll Up Fleece Blanket:

No more shivering in the stands! Our cozy fleece blanket, adorned with your company logo, is designed to keep you warm and snug. Its ultra-soft material provides the perfect blend of comfort and insulation, allowing you to fully immerse yourself in the action without worrying about the cold. But that’s not all – this versatile blanket is also incredibly portable. Its lightweight and compact design makes it easy to roll up and carry, ensuring that you can take it wherever you go. The bold presence of your company logo adds a touch of personalization. So, get ready to elevate your game night experience.

2. Folding Chair with Case:

Upgrade the comfort of your tailgate setup with our custom promotional folding chair. This stylish and versatile chair is designed to enhance your tailgating experience, providing the perfect blend of comfort and convenience. The chair comes complete with a convenient carrying case, allowing you to easily transport and store it whenever needed. Whether you’re heading to the big game or simply planning a fun-filled outdoor gathering, this folding chair is your go-to companion. Not only does this chair provide exceptional comfort, but it also showcases your team spirit and promotes your brand. With its eye-catching design, fans can proudly display their allegiance while lounging in ultimate relaxation.

3. Tailgater Truck Cooler Organizer:

Say goodbye to rummaging through ice-cold chaos in search of your favorite beverage or struggling to find a can opener buried beneath stacks of food containers. With our organizer, every item has its place, saving you precious time and effort. But functionality isn’t the only thing our truck cooler organizer offers. Our product features a sleek and modern design with your custom brand logo standing font and center, it will complement any truck or tailgating set-up. Made from high-quality materials, it is not only durable but also adds an air of sophistication to the overall ambiance. So whether you are a die-hard football fan, a passionate baseball enthusiast, or simply someone who loves the energy of sporting events, our truck cooler organizer is a game-changer.

4. Stadium Cushion:

Long games can get uncomfortable. However, with the addition of our specially designed stadium cushion, spectators can now sit back and enjoy every single play in absolute cushioned comfort. This high-quality cushion not only provides exceptional support but also serves as an excellent opportunity to prominently display your brand logo. By offering this practical yet luxurious solution to game-day discomfort, you can enhance the overall fan experience while simultaneously promoting your brand in a visually striking way.

5. Felt Pennant:

Bring back a sense of sentimental longing and bittersweet reminiscence with our exquisite collection of classic felt pennants. Crafted with meticulous attention to detail, these distinguished pieces evoke a deep appreciation for nostalgia while seamlessly blending into any space. Our timeless pennants have been thoughtfully designed for devoted fans who seek to adorn their surroundings with vintage charm and proudly exhibit their unwavering allegiance to both their beloved team and your esteemed brand.

6. Wireless Charging Pad and Phone Stand:

In the digital age, staying connected is essential. Provide fans with a convenient wireless charging pad and phone stand that lets them follow every game update while keeping their devices powered up. With a simple placement of their smartphones on the charging pad, fans can ensure that their devices are powered up throughout the day. No longer will they have to worry about their batteries draining during crucial moments of the game or missing out on important updates.

7. Light Up Foam Stick:

Add an extra layer of excitement to the game with our light-up foam sticks. These eye-catching accessories will not only energize the crowd but also put your brand in the spotlight. The foam sticks are lightweight and comfortable to hold, making them easy for fans to wave and cheer with. They are also durable and long-lasting, ensuring that they can be used for multiple events or games without losing their impact. By customizing the sticks with your brand logo or message, you can increase brand visibility and create a sense of unity among fans and attendees.

As the football season draws near, seize the opportunity to make a lasting impression on fans and potential customers alike. By offering functional and high-quality brand merchandise, you’re not only enhancing their game day experience but also establishing a memorable association between your company and the thrill of the sport.

So, get ready to tackle the football season head-on with these amazing brand merch products from Kaeser and Blair. Whether fans are cheering from the bleachers or partying at tailgates, they’ll be doing it in style – and representing your brand every step of the way.

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Are you looking for ways to boost your sales? Self-care continues to be a growing trend. More than ever, people are seeking creative ways to express their feelings, relax and rejuvenate themselves. In fact, International Self-Care Day is celebrated on July 24th. Guiding your clients in investing in promotional products related to self-care can be an effective way for them to connect with potential customers. Let’s explore some of the best branded items for helping promote healthy habits and relaxation.

Customized Bath Salt Variety Pack

Welcome to our Bath Salt Variety Pack – the perfect way to treat yourself after a long day! This selection of Zen Bath Salts was carefully chosen from our signature collection, covering 6 different benefits: Focus, Immunity, Cloud 9, Exhale, Invigorate, and Tranquility. With one vinyl zipper bag plus four essential oil-infused bath salts in small cylinders, you’ll have plenty of variety to choose from – perfect for when you just can’t decide what kind of mood you’re in. Perfectly sized at 6″ W x 4″ H, these bath salts are the ultimate treat for relaxation and revitalization. Whether you need some energy or a wind-down session, this Bath Salt Variety pack will be your go-to resource for an enjoyable bathing experience.

Yoga Mat

This promotional yoga mat adds an extra touch of convenience to your yoga practice and is the perfect way to promote self-care. It’s designed with lightweight foam and features a mesh drawstring carrying bag, making it easy to take this mat out for your outdoor sessions or simply store it away when you’re done. Not only is it super lightweight, but its non-slip surface has been carefully crafted to provide stability and comfort whether you’re meditating or trying out challenging poses. Whether you’re new to yoga or a professional yogi – this yoga mat will become an irreplaceable part of your exercise routine.

Custom Naturally You Spa Kit

Welcome to the world of relaxation with this promotional spa kit! Perfect for treating yourself to a luxurious spa experience, this kit contains everything you need to forget your worries and let your body unwind. Whether you’re a beginner or an experienced spa-goer, these products will make you feel fresh and ready for the day ahead.

Soundwave Mini Airbuds

You’ll be riding on musical waves of delight when you plug in our wireless SoundWave mini earbuds. Our product comes with a wireless charging case for recharging your earbuds on the go. The case is so small, it can easily fit into your pocket or carrying bag. But don’t judge an earbud by its tiny case, its powerful sound will keep you in audio bliss for hours. Packaged in a gift box with paper sleeve. One location imprint only.

Pickleball Set in Bag

This great value pickleball set is perfect for just about everyone; from beginners to more experienced players. Included in the set is 2 wood pickleball paddles with comfortable grips, one premium pickleball, and a convenient mesh pouch with drawstring bag. All of these items come together as one set, making it even easier for you to start playing right away! Plus, the price includes an imprint on both paddles which adds an extra special touch. Whether you’re enjoying a friendly game in your backyard or competing in tournaments at local parks, this set will provide hours of fun and promote better health and self-care for people of all ages and skill levels. Get your Pickleball Set today and join the millions around the world who have fallen in love with this captivating sport!

With International Self-Care Day rapidly approaching, it’s never been more important for businesses to encourage their customers to take the time and energy to invest in themselves. The five products outlined in this blog post provide an exceptional opportunity for business owners to signify their commitment to their customers’ self-care journeys. As a business owner yourself, you know just how important self-care is. From luxe spa sets to yoga mats, with these five promotional products you really can’t go wrong.

The post Best Promo Products for International Self-Care Day appeared first on Kaeser & Blair.

Mental health is an issue that can’t be ignored, and May is Mental Health Awareness Month—the perfect opportunity for your client to show their support! One of the best ways to spread awareness about mental health and stress relief is through related promotional products.

With promotional items specifically customized for relieving stress, you can do your part in encouraging people to take care of their mental well-being while supporting your client’s business at the same time. Here, we’ll cover five of the best promotional products for Mental Health Awareness Month. These items are sure to help ease stress levels among your client’s customers and offer some much-needed relaxation during trying times.

Feel-Good 7-Piece Spa Kit

This Feel-Good 7-Piece Spa Kit is the perfect at-home spa treatment! The kit includes a sponge scrubber, padded sponge with elastic strap, loofah on rope, pumice stone, wood-handled callous smoother, small-handled brush, and foot brush. All of the tools are housed in a clear zippered bag with handles, making it easy to take your spa treatment on the go.

The sponge scrubber is perfect for exfoliating the skin, while the padded sponge with an elastic strap is great for applying soap or moisturizer. The loofah on a rope is perfect for gentle exfoliation, while the pumice stone can be used to remove dead skin cells. The wood-handled callous smoother is ideal for smoothing rough patches of skin, and the small-handled brush is perfect for cleaning hard-to-reach areas on the feet.

Helo Hand Spinner w/ Full Color Imprint

The Helo spinner is a handheld stress reliever that rotates at high speeds when spun while being held between your thumb and middle finger. This fun tool fights boredom and helps keep you calm and attentive. It features a central precision bearing that produces a smooth spinning action of over 2 minutes. The slight indent on the finger surface keeps the spinner in place. You can customize your Helo spinner by mixing or matching the center button color. CPSIA compliant for ages 5+.

StressBall Stress Reliever

Custom Stress Balls provide a great way to market, build brands, and advertise your business or services. Our stress balls are available in a variety of shapes, sizes and colors! Our custom stress balls come in 17 vibrant colors: Burgundy, Purple, Pastel Green, Blue, Pastel Purple, Green, Gray, Cream, Lime Green, Navy Blue, Yellow, Teal, Pink, Orange, White, Black, Pastel Blue, Red, Pastel Pink, and Brown. The dimensions are 2-3/4” in diameter and the imprint is located on the back at 1-1/2” in diameter. These promotional stress balls come packaged in bulk making them a great choice for any marketing campaign.

Gift Pack – 3 Stress Relieving Coloring Books for Adults + 10-Pack of Colored Pencils

Gift Pack set of 3 stress relieving coloring books for adults plus colored pencil set (10-pack) in sealed poly bag. Nature, Patterns, and Ocean books are all full size (8″x 10.5″), 52 pages, and contain 24 fabulously detailed pieces of art, printed on one side of a perforated white page — perfect for framing. Heavy-duty covers are great for full-color imprints. It’s a great escape! Calming and relaxing – makes for a perfect corporate or holiday gift. Complies with ASTM. 8″ W x 10.5″ L

Prime Line Spiral Notebook With Pen (100-Pack)

This wire-bound notebook from Prime Line has a durable and flexible translucent cover, making it great for writing down your thoughts on the go. The 80 unlined sheets of 5″ x 6.875″ notebook paper are perfect for whatever your needs may be, and an elastic pen loop with a pen (whose color matches the cover color) is included to keep your writing implements handy. The translucent click-action pen with black ink is also included and inserted into the pen loop, so you can start writing immediately. Finally, the plastic pen measures 5.33″l x .033″dia and is deco eligible.

Conclusion

All things considered, these five promotional products are great stress relievers and make excellent gifts during Mental Health Awareness Month or any time of the year. They can provide a well-deserved break from the pressures of everyday life and allow your clients to show their appreciation towards their customers in unique ways.

While positively impacting others, these promotional gifts also benefit businesses by strengthening connections and creating increased visibility. A win-win! Overall, there is no better way to say thank you than with thoughtful promotional gifts that demonstrate commitment to raising awareness of the important things, like the impact of mental health.

For more ideas on promotional product trends and ideas, make sure to subscribe to the Kaeser & Blair newsletter!

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Fore! Is your client hosting or participating in a golf outing? Help them get the word out about their company while everyone’s having fun on the green. Their brand’s visibility on clothing, equipment, and accessories everyone wants and uses will keep their company top of mind, from the course to the clubhouse.

While there are countless options for promotional products for golf outings, certain items are definite crowd-pleasers. Equip your clients with some of these standouts and help them gain some serious style points come tee time. Keep reading below to explore what our favorite distributors have to offer.

Wilson Ultra 500 BULK Golf Ball (2015) – 1 Dozen Bulk Golf Balls

Get ready to improve performance on the golf course with these Wilson Ultra 500 BULK Golf Balls! These 1 dozen long-distance, high-durability customized golf balls offer maximum velocity allowed by the rules of golf at a great price. At this discounted bulk rate, you’re sure to see a return on your investment when it comes to your promotions and giveaways.

These include a 1–4 color custom logo, so you can be sure that your logo is being seen by your target audience! Let Wilson Ultra 500 BULK Golf Balls help make a lasting impression on your customers who love playing golf.

Grab yours today—but remember, the absolute minimum is now 24 dozen, and these must be ordered in multiples of 24 dozen for optimal savings. Get ready to get some serious distance from the tee-off to the last putt!

Golf Towel – Dye Sublimated

Get the perfect promotional product for your business with the Golf Towel – Dye Sublimated. This ultra-absorbent and quick-drying towel is tailored for every golf enthusiast, making it perfect for marketing events and activities.

It measures twelve inches in width and twenty-four inches in length, giving it a convenient size to carry around and use on the green. And thanks to its dye sublimation printing technology, you can customize your logo or design in vibrant colors that won’t fade over time.

If you’re looking to make a lasting impression on your customers or clients, then this is just what you need! The Golf Towel – Dye Sublimated ensures that every golfer stays dry and comfortable throughout their game. With its durable material, you don’t have to worry about replacing this towel game after game. Order now and make sure your next promotional event is a success!

Golf Cooler Bag

This stylish solution is perfect for giving your promotions a first-class touch. This bag is crafted from premium canvas material, giving it a high-end feel and look while adding plenty of durability. Plus, custom printing allows you to feature your company logo or message in an eye-catching way.

The cooler is spacious enough to store all of your drinks, snacks, and other supplies. You can also easily transport it wherever you need thanks to its convenient carrying straps. When you consider all of these features, it’s easy to see why our Golf Cooler Bag is the perfect choice for any promotional event or occasion.

Puma Men’s Icon Golf Polo

Introducing the Men’s Icon Golf Polo from Puma—because a great look is just as important as a great score! This amazing polo is designed for peak performance, no matter your game. The ultra-lightweight material wicks away sweat, keeping you cool and comfortable round after round. The three-button placket lets you customize your look, while the classic style looks great on or off the course. So, whether you’re trying to stay ahead of par or turn heads at the clubhouse, the Men’s Icon Golf Polo has got you covered.

Swig 12oz Golf Partee Can & Bottle Cooler

Perfect for the golf enthusiast, the dimpled design really looks and feels like a golf ball! Thanks to our triple insulation technology, this combination cooler keeps your can or glass bottle beverages cold for up to 12 hours (but it won’t take you that long to finish one!). Simply twist off the top ring to insert your can/bottle, then twist the ring back on to secure and you’re ready to enjoy!

All-Purpose Golf Tool

Experience the ultimate in convenience and portability for the golf course with our All-Purpose Golf Tool! This multifunctional tool fits comfortably in your pocket and provides all you need for a day out on the greens. Each piece features a glossy enamel finish that’s sure to make heads turn.

The contents of each set are a ball marker, a brush to help get rid of pesky debris on your irons; a divot tool to quickly repair turf damage, a spike wrench to quickly adjust shoes, a handy knife, and even—last but not least—a pen shaped like a golf club!
Not only is the All-Purpose Golf Tool super useful but it also makes an impressive gift or corporate giveaway item due to its quality construction and timeless design. All sets are individually poly-bagged which makes shipping smooth and easy. So, if you’re looking for some added convenience during your golf game, check out this must-have tool from us today.

Now that you’ve had a chance to discover the best promotional products for a golf outing, the decision is yours. With today’s wide range of products available, you’ll find something to fit your clients’ budgets and needs. Even if you choose something as simple as golf balls or a golf towel, you know it will provide your guests with something they can use on their next visit to the greens and help spread brand awareness every time they do. All in all, these branded items are perfect for golf outings and make excellent giveaways.

For more ideas on promotional product trends and ideas, make sure to subscribe to the Kaeser & Blair newsletter!

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If you’ve been in this business awhile, chances are you have been asked to help promote breweries. Upcoming taproom opening, an urban beer festival, or just everyday marketing—using promotional products for breweries can be incredibly effective. But where do you start? With so many options out there, choosing the perfect branded items for your brewery clients can be overwhelming.

Luckily, we’ve done some research into the best promotional products for breweries—from custom t-shirts to Koozies and beyond—that will pack a powerful branding punch.

Coasters

Coasters are a must for any establishment serving brews and make an excellent promotional item. Customize them with a brewery’s logo or slogan to add that extra pizzazz—plus they won’t break the bank. This wooden bottle-opener-coaster is made of durable rubber wood with a stainless-steel bottle opener on the bottom, grooved edges to help maintain spills and drips, and packaged in an open-faced natural kraft paper box. Coaster size: 3 1/2″ x 3 1/2″ x 1/2″.

Bottle Openers

Everyone can always use one of these babies! Bottle openers are an awesome way to promote a brewery. They can be printed with all the important details and are super easy to distribute. Whether it’s a giveaway or just something special for customers and events, bottle openers are sure to be popular. This bottle opener has a rugged extra wide design, durable aluminum construction, and a nylon strap with a split key ring. Sizes: 3-3/8″ x 7/8″ x 1/8″. Colors: black, blue, gunmetal, red.

Glassware

Bottoms up! Give customers their own pint glasses as special thank-you gifts and they’ll always remember their favorite watering hole. This pint glass is perfect—its sleek yet simple design adds to its durability and gives it that classic tavern-style charm.

T-shirts

Is there such a thing as too many cool t-shirts? We don’t think so. Affordable yet highly customizable, they can easily become the perfect memento of special events with a brewery’s logo or slogans stamped on them. SanMar offers 20+ brands, 11 styles, customization, deep inventory, and a variety of different t-shirt materials. Some styles include sweatshirts/fleece, ladies/women, activewear, polos, and more!

Hats

If you’re looking for a way to show off a brewery’s brand and make an impression on customers, hats are the perfect solution. They’re affordable yet effective—so why not mix up a promotional arsenal with some fun headwear? The Yupoong Adult Retro Trucker Cap is a great functional and customizable hat that is available in 35 colors. Features: 6-panel, structured, hard buckram-backed front panels, matching under-visor, 8-row stitching on visor, 3 1/2″ mid-profile crown, matching snapback closure, and Permacurv® visor.

Koozies®

Everyone loves Koozies! They’re a great promotional tool to get their logo or slogan out there while also keeping your beverage cold. Koozies make perfect giveaways at events or thank-you gifts for customers. This classic collapsible style Koozie folds flat to fit into your pocket or bag, so wherever you are, your drink will stay cooler longer. Everything is more fun with Koozie® can coolers!

Stickers

Yes, even adults (especially outdoor-loving, beer-drinking adults) love stickers. Just take a look at a hiker’s or rock climber’s water bottle or car sometime and you’ll get the idea. Stickers really are a practical yet cost-effective way to skyrocket brand recognition. These repositionable full-color labels are a great way to get out your message. With a patterned adhesive, these labels can be applied, removed, and then again reapplied to almost any surface with no residue left behind! Size: 3″ x 3″ circle

With Kaeser & Blair, choosing quality promotional products to help breweries stand out from the crowd is easy. Use these suggestions to start exploring all our trusted suppliers have to offer. And, keep up on all the latest trends in promotional products by signing up for the Kaeser & Blair newsletter. Cheers!

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Are you looking for unique and creative ways to help your clients promote their businesses for the new year? Look no further! We’ve scoured our favorite sources to find some of the most fun, eye-catching promotional products. They’re perfect for ringing in 2023 and sipping a few libations. Here are some custom-printed barware recommendations that will help your clients (and their employees or customers) celebrate in style!

Cocktail Shaker

This 28 oz cocktail shaker can shake up your favorite martini with the included ice strainer and jigger cap. Imprint your company name and logo on this drink shaker to hand out at bars, restaurants, and more! This stainless-steel cocktail shaker comes packed in an illustrated box. 8 1/4″ x 4″ (shaker), 7 1/2″ x 4″ x 4″ (box).

Beverage Napkins

Looking for a way to dress up your New Year’s Eve party drinks? Check out this Beverage Napkin Hot Stamp with Coined Edge! Our napkins are perfect for any event and add a touch of class to your drinks. We have a variety of fonts and designs to choose from, so you can find the perfect napkin for your party. They’re also made of high-quality materials, so you can be sure they’ll last through the night.

Pint Glasses

These 16 oz pint glasses are a great addition to any event. They come in packs of four and they’re dishwasher-safe. Each glass is laser etched with the company logo. These pint glasses are perfect for weddings, birthday parties, anniversary celebrations, and more!

Light-up Cocktail Stirrers

The Light-up Cocktail Stirrers from AnyPromo are a fun and functional way to keep your guests entertained at your New Year’s Eve event. These plastic stir sticks light up when you add the included battery pack, making them perfect for any night out on the town. These cocktail stirrers measure approximately 11 inches long, so they’ll fit in most glasses and cups with ease.

Wine Opener

The Tuscany Wine Opener is the perfect wine opener for all occasions. It easily opens wine bottles with its sturdy corkscrew and durable lever. The efficient cutter blade slices through most stubborn foils, making it a great choice when opening a bottle of bubbly or sparkling wine. The sleek design is compact and will fit in your pocket so you can take it anywhere!

New Year’s Eve is a great opportunity to get creative with branded items. Whether you’re looking for something unique to commemorate the occasion or simply want to add a touch of cheer, these cocktail-related promotional products offer plenty of inventive opportunities with an array of customization possibilities. So, raise a glass and toast to the new year with some custom-printed barware!

For more ideas on promotional products recommendations, be sure to check out the Kaeser & Blair blog. We regularly post about the latest trends in the industry, so you can always stay up to date on what’s popular. Thanks for reading and cheers to a successful New Year!

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Food is the way to almost everyone’s heart. That’s why edible promotional products are the perfect (and most satisfying) way to help your clients raise brand awareness. They present an innovative way to attract new customers and retain old ones. People love receiving something they can use and actually enjoy. Edible gifts are always well-received, making them a powerful promotional product.

While there are various options for branded items that you can eat, there is only a short list of those that stand out among others. These may not be the most unique, but they are crowd favorites that can be customized to fit your clients’ brands. Here are a few of our favorite edible promotional products.

Individually-wrapped Clear Mints

Mints are a refreshing and classic choice for edible promotional products, and these individually wrapped clear mint candies are great! They’re perfect for handing out at events, trade shows, and more. And, with kosher certification available, you can be sure that everyone can enjoy these delicious treats. Best of all, they won’t melt in the heat, so you can be confident that they’ll stay fresh and tasty. White wrapper with logo imprint is included, or choose from different wrapper colors to create a truly unique promotional product.

Molded Chocolate Bars

Chocolate is always a welcome treat, and these promotional 1.75-oz chocolate bars are a perfect way to sweeten up your next campaign or party. The wrapper is fully customizable, and even the chocolate is molded with your logo. The chocolate may not last long, but the impression they leave on customers surely will. These chocolate bars are a great way to promote your brand and make a lasting impression on potential customers.

Gourmet Cookie Gift Bags

“C” is for cookie—and that’s good enough for everyone! Satisfy the sweet tooth with this Gourmet Cookie Gift Bag that displays your full-color imprint on the custom hang tag. Show your appreciation with delicious chocolate chunk cookies. This promotional product is perfect for corporate gifts, client appreciation, staff incentives, and much more. The cookies are packaged in a cellophane bag and heat-sealed for freshness.

Caramel Popcorn Cone Bags

What could be better than popcorn? These Caramel Popcorn Cone Bags feature small cone-shaped bags filled with delicious caramel popcorn. Popcorn is the perfect snack for events like trade shows or conferences because it’s easy to carry and not too messy. Each bag is sealed and includes a full-color logo imprint on the hangtag. Plus, these Caramel Popcorn Cone Bags are USA made with US and globally sourced ingredients and materials.

3-Way Pretzel Tins

America’s favorite snack just got a whole lot sweeter! This delicious gift tin is divided into three sections, each filled with a different kind of pretzel covered in milk chocolate, sprinkles, or yogurt. The impressive tin can be reused once the treats are gone, making it a perfect gift for any occasion. The price includes a one-color logo imprint on the lid, and the tin is made in the USA with US and globally sourced ingredients and materials.

Tasty Treats Trail Mix

Looking for a quick snack that will keep you going all day long? Look no further than Tasty Treats Trail Mix. This delectable mix of sweet and savory flavors is perfect for a snack or a quick pick-me-up. The convenient 2-ounce packet is perfect for on-the-go snacking, and the full-color logo imprint on the label is a great way to promote your brand. USA-made with US and globally sourced ingredients and materials, Tasty Treats Trail Mix is a delicious way to show your customers that you care about quality.

If you’re considering what kind of promotional product to recommend to clients to give out at their next event, think about food. Edible gifts are an innovative way to raise brand awareness and keep customers coming back for more. And who doesn’t love a freebie that they can actually enjoy? To keep up with more promotional products trends, check out the Kaeser & Blair blog.

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In all aspects of life, first impressions are a big deal. When it comes to starting a new job, it’s proven that new employees will often decide whether their new company was worth the move or not during their very first day on the job. There are countless ways for a company to make a great impression on a new employee on their very first day. Being kind, open, and welcoming quickly come to mind. To dig deeper, a simple yet effective (and fun) way to make a new employee feel at home is through some new employee welcome gifts.

What better way to start off a new employee’s journey with your company than with gifts? Along with the inevitable stacks of paperwork they will be given on their first day, it is nice to throw in a few items that will spark joy and excitement for the job.

Promotional products that are branded and unique are something your new employees will appreciate and that will give them a warm welcome and sense of belonging from the moment they walk in. These products will also give a little insight into the company culture, as a bonus. The only thing left to consider is the type of products you should be gifting that will be sure to leave a great impression, while also coming in handy on the job. We’re here to help!

1. T-shirts

Branded t-shirts are one of the best promotional items to welcome new employees because while they’re useful, they are also free brand advertising. They may be worn in the company of others, or in photos, which can spark a conversation around the business. We all have our favorite t-shirts (that we wear far too often), and who knows, this t-shirt might just become a staple in their closet for years to come.

2. Jacket or Sweatshirts

Jackets and sweatshirts with the company name/logo have the same benefits as t-shirts. They can be worn in the office during the colder months but are also a great way to spread the word when worn out and about. A quality jacket or sweatshirt is a gift you can’t go wrong with.

3. Notepad and/or Pens

While notepads and pens may seem like tacky or unoriginal gifts, these office supplies are so important for everyday note-taking and staying organized. Everyone uses them, so why not gift a branded version so they don’t have to purchase something on their own? Foster organization and productivity from day one with one (or both) of these classic promotional product options.

4. Drinkware

Promotional drinkware, such as tumblers and water bottles make great gifts for employee onboarding because they’re practical and useful items that everyone can appreciate, whether they are hydrating or caffeinating—drinkware will be useful every single day. Plus, they can be branded with your company logo or tagline, which is a nice way to help new employees feel like they’re part of the team.

5. Snacks

On their first day, or maybe even their first week, it’s nice to have some snacks around. This could be a candy bar, a bag of chips, or anything else you think they might enjoy. It’s a small way to show you care and want them to feel comfortable in their new surroundings. Why not go ahead and customize them while you’re at it?

There are endless options for a new employee welcome gift, but these five products are a great way to start. Promotional items are a fun way to show some company pride and make a great impression that will last.

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When summer ends, the perfect time to recommend branded holiday gifts begins! It may surprise you to learn that planning this early is a great way to help your clients. It’s the best way to ensure they get what they want on budget and on time. Companies often provide corporate gifts for their employees and their own clients around the holidays. That’s why it’s important to have a good conversation with them as soon as you can.

How to Reach Out to Clients About Business Gift Ideas

For current holiday gift clients, reach out to them to get the discussion started. To prep for your meeting, have notes on what they ordered the last two years, the quantity and cost, and the in-hand date ready. Be prepared with suggestions, but also ask if they have ideas already planned. Ask any questions to be sure you understand their vision and needs so your proposed gift ideas will be thoughtful and helpful.

For current clients that do not work with you for their business gift giving, now’s the time to gain their business! Let them know you would love the opportunity to partner with them on finding the perfect gifts for their clients and/or employees.
Sample letter

Below is a sample email or letter for your existing clients to get the ball rolling. Once they receive your letter, follow up with a call within three days to see if they are interested in moving forward.

Dear [CLIENT NAME],

I take pride in knowing that [CLIENT COMPANY] trusts [YOUR PROMOTIONAL PRODUCT COMPANY] to represent your brand and effectively promote your company. I value your business and am honored to be continuing our partnership.

Now that the holidays are coming up, I’d love to help you find holiday gift ideas that will make your clients and employees happy. From travel accessories and beverage coolers to cozy blankets and gift sets, [YOUR PROMOTIONAL PRODUCT COMPANY] has something for everyone on your list.

As a promotional products expert, I can help you select the perfect gifts for your clients and employees. I’ll work with you to create a custom design that reflects your brand identity, and we’ll make sure your gift is delivered on time and within budget. So if you’re looking for a way to stand out this holiday season, let’s chat!

I look forward to hearing from you soon,

[YOUR SIGNATURE]

K&B ZoomCatalog: Create a Custom Holiday Catalog

The K&B ZoomCatalog tool is a beneficial selling tool that you can utilize right now to get more holiday sales. We are a Distributor Partner with ZoomCatalog and offer their wonderful marketing tools to Kaeser & Blair dealers for free. ZoomCatalog is a source for catalogs, flyers, holiday collections and ideas, and online marketing tools that can help you market your dealership and increase sales.

ZoomCatalog gives you access to search for items, ideas, suppliers, keywords, and brand names. You can create a customized holiday catalog or flyer by adding your logo and contact information. Even the Best Buys is included. It’s easy to send your customers custom digital flyers and catalogs of specific products and ideas—all branded with your business name.

22 Promotional Business Gift Ideas for 2022

Do your clients need ideas to help show their appreciation to clients and employees? Of course, promotional products make great gifts so there are plenty of options to choose from for every budget. Here are 22 promotional product business gift ideas for 2022, sorted by price range:

Under $25

• Faux leather sicky notes holder
• Lunch cooler
• Insulated wine tumbler
• Moleskine® notebook
• Accessories travel bag
• Travel pillow
• Cooler bag

$25-$50

• Games Kit
• Roll-up picnic blanket
• Faux leather journal
• Universal can cooler
• Bento box
• Multi-tool
• Cabin throw

Over $50

• Camper blanket with tote bag
• Alarm clock with USB port and charger
• Backpack/tote bag
• Backpack cooler chair
• Speaker and earbuds kit
• Highland knit blanket
• Backpack cooler with ice pack
• Wine gift set

2022 Supplier Holiday Sales Catalogs

Below are links to holiday sales catalogs that you can and should share with your customers. We are seeing a good number of suppliers offering their holiday sales catalogs and flyers online rather than printed.

• Snugz
• Starline
• Illini
• Hit
• Alpha/Prime
• PCNA
• Peerless
• Goldbond
• EMT
• NC Custom
• Stormtech
• KTI 
• Koozie Group 
• Warwick
• Sanmar

Don’t wait! Get started working with your clients on their business gift ideas for the holidays today!

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