Twitter contests are a good way to seek out focused followers who’re considering your content material, merchandise, and repair.
Twitter contests are straightforward to arrange and run, however you must rigorously plan them, to be sure you appeal to the proper individuals to your contest.
What Is a Twitter contest?
A Twitter contest is actually a advertising marketing campaign, that you simply use to get individuals to observe you and Tweet a predefined message.
After they Tweet your message, they’re robotically entered right into a drawing to win a prize. The prizes are normally awarded to individuals who observe you and / or individuals who Tweeted your predefined message.
The outcomes of Twitter contests are normally glorious should you plan them correctly. The individuals who observe you through the contest normally keep engaged with you longer than different followers they usually are likely to take extra motion by Tweeting, ReTweeting and Replying to your Tweets.
They appear to get a way that we’re on this collectively they usually exit of their option to help you and your organization. In addition they are likely to turn into frequent guests of your web site and different social media communities like your Fb and LinkedIn pages.
Enhance In Followers
The perfect factor about Twitter contests, is you can count on to see a 20 to 25 p.c enhance in your followers and they are going to be very focused followers. Folks won’t take part in a Twitter contest if they aren’t considering your services or products.
Clearly the objective of most Twitter contests is to extend the variety of focused followers. Focused followers are an extension of your advertising division they usually assist unfold the phrase about your services and products for free. When a 3rd celebration spreads optimistic feedback about your services or products, it provides your organization credibility and helps promote your merchandise.
You additionally need to acquire contestants' contact data throughout your Twitter marketing campaign, so you’ll be able to nurture your new leads and finally flip them into prospects.
You acquire their contact data, by attractive them to fill out an internet type in your web site or weblog.
You need to appeal to focused followers once you run a Twitter marketing campaign. It won’t enable you to should you appeal to 1000’s of recent followers who’re solely within the prize you’re giving freely.
There are a number of methods to draw focused followers throughout your Twitter marketing campaign.
- Have a transparent objective to your contest. What are you attempting to realize along with your Twitter contest? Are you attempting to generate new leads? Are you producing visitors for a brand new web site or weblog? Are you asserting a brand new product and also you need to generate a buzz?
- It’s essential have a transparent objective and final result to your Twitter contest or you’ll be disenchanted along with your outcomes. The clearer your objective is, the higher your outcomes can be.
- Select prizes rigorously. That is the place individuals make a few of their largest errors after they conduct a Twitter contest. Your prize ought to match the objective to your contest. In case you are attempting to generate extra focused followers, providing a big money prize is just not the proper prize. Providing a $ 1,000 prize will appeal to quite a lot of new followers, however they is probably not focused. In actual fact lots of your new followers can be collaborating within the contest simply to win the $ 1,000, to not help your organization.
Once you create a plan to your Twitter contest, it must do two issues:
- Encourage individuals in your area of interest to take part
- Discourage people who find themselves not in your area of interest from collaborating
This may increasingly appear apparent to you, nevertheless it's crucial that you simply design your contest correctly and select acceptable prizes so that you appeal to the proper individuals.
Choosing the proper prizes that enchantment to your focused Twitter viewers, will make your contest extra profitable.
Provide Prizes From Companions or Associates
A good way to generate much more buzz along with your Twitter contest is to cooperate it with one in all your associate firms or associates. You’ll be able to increase your Twitter community even additional by co-promoting a marketing campaign so each firms profit.
Your organization might have the first within the Twitter contest and you would supply a prize donated by your associate firm. This method will develop your Twitter followers whereas offering publicity and publicity to your associate firm, a win-win situation for all.
Once you attain out to companions or associates to ask them to take part in a Twitter contest, clarify to them how they may profit, how a Twitter contest works, and the position they may play. Allow them to know they may obtain quite a lot of publicity, internet visitors, and hopefully plenty of new prospects.
After they donate one of many prizes for the competition, individuals will get to expertise their services or products and can in flip inform their mates about their expertise.
Function Your Sponsors
You’ll profit most out of your contest should you focus in your sponsor, greater than you focus in your firm. Make them the focal point in your promotional campaigns and provides them as a lot publicity as doable.
Hyperlink to their weblog and web site as a lot as doable. Exit of your manner in your contest promotions, to thank sponsors for donating the precious prize. Rave in regards to the worth of the prize and the way nice it might be to win.
When the sponsor sees how supportive you’re, they may turn into extra enthusiastic in regards to the contest and put it on the market like loopy to their prospects and prospects. The extra they promote the competition, the extra followers you get who in flip might have new prospects for you. Present your sponsor as a lot worth as you’ll be able to and your contest can be an enormous success.
How Lengthy Ought to the Contest Be?
Folks steadily ask me how lengthy to run their Twitter campaigns. After all my reply is, “It relies upon.” I'm not attempting to cop out and never reply the query. It will depend on your goal for the marketing campaign.
Some contests work greatest should you run them for a really restricted time. For instance, in case you are operating a Valentine's Day contest, it doesn’t make sense to run it for 2 or three weeks. That's manner too lengthy. Valentine's Day is barely on our radar for a number of days, perhaps every week.
The optimum time for a Valentine's Day contest is a couple of week. You need to give the competition time to construct up and generate a giant buzz however you don’t want to tug it out too lengthy. You need to create a way of urgency so individuals will need to get in earlier than it's too late.
You’ll be able to run some contests for longer durations of time and nonetheless create that sense of urgency. Yearly firms like Turbo Tax and H & R Block run contests for a month earlier than taxes are due on April 15.
10 Day Contests
One other method you might need to try is to run a contest for 10 days, in case your prospects spend quite a lot of time on-line on weekends. You begin the competition on a Friday and run it for 2 full weekends and the week in between.
This offers you loads of time to generate momentum for the competition. You might even give away smaller prizes on the primary weekend and lead as much as a grand prize that might have given out on the final day.
Mess around with some small contests, so that you get a way of how lengthy you’ll be able to maintain your followers' curiosity.