The term social bookmarking was first used by the delicious web services in 2003. The term “tagging” is also in use as an alternative. There are hundreds of social bookmarking websites on the internet. What these websites offer is the ability so that users can share and organize contents from external sources. However, over the years bookmarking has become an extremely important tool for website owners, and especially for affiliate marketers. It has proven its importance as a tremendous tool for boosting online businesses.
Why has it become so important for website owners? Well, the answer is simple. With this method you can drive free, targeted traffic to your website. Even the best looking website is worth nothing if it gets no visitors. Since most webmasters cannot afford using Google AdWords and other type of paid advertisements, social bookmarking provides a viable alternative.
Social bookmarking not only drives traffic to your website, but it also helps your site to rank higher in the search engines. Search engines absolutely love these websites and the submitted content are indexed almost immediately. When, for example, you bookmark a blog post from your site, and it gets indexed by Google, it also means that your site and its content will get indexed too. Now we can see that these sites offer three fundamental things that are essential for building a presence on the internet. These things are: a continuous flow of free traffic, deep links that point to your website (backlinks) and ranking in the search engines.
Social bookmarking websites are mostly community websites, which means that hundreds of thousands of people may visit these sites. Webmasters tend to submit their contents to the bigger sites, such as Delicious, StumbleUpon, Digg or Reddit. These sites attract thousands of visitors each day who may just happen to be looking for a product or service that you offer.
In order to submit links to social bookmarking websites, you usually have to register a user account. Some of these websites are highly professional, stuffed with cool features. With some of them, you can create your own community, or groups where you can invite your friends. Some websites allows you to submit bookmarks publicly as well as privately, sharing the bookmarks only with specific people or groups.
To sum up, social bookmarking is great way to start getting traffic for your site, and start getting indexed in search engines. There is one important thing that everyone should keep in mind, though. You should submit only quality content. The better the quality of your content, the more people will visit your website.