1. Host Memorable Events:

Allow your clients to see, feel, and experience your brand. Hosting memorable events that pull customers into an immersive experience, with custom promotional merchandise is a powerful way to connect with your audience.

When customers feel engaged, they’re more likely to remember the brand for all the special things they did. These events can range from product launches to customer appreciation parties or industry conferences. The associated brand merchandise becomes more than just a shirt or a water bottle; it now becomes a high-quality marketing tool that offers an unforgettable memory of a brand that went above and beyond.

Examples:

Dove’s Love Your Hair Event: Dove celebrated the launch of its new collection of hair care products by hosting an immersive event. Attendees received personalized advice from stylists and swag bags filled with branded merchandise. Dove’s event was highly successful in building brand loyalty by creating a lasting impression.

Statistics:

• According to the Advertising Specialty Institute (ASI), 85% of consumers remember the advertiser who gave them a promotional product.
• Event attendees who receive promotional products are 52% more likely to have a favorable impression of the brand (PPAI).

Make it Work for you:

Host an immersive product launch party. As your clients step into the event venue, they are immediately enveloped in an atmosphere that embodies your brand’s identity and values. It’s not just a product launch; it’s an experience.

But the real surprise comes when your clients receive their event swag bags. Inside, they find a treasure trove of custom promotional merchandise that not only showcases your brand but also adds to the overall experience. There are branded T-shirts that perfectly match the event’s theme, high-quality water bottles with a personalized touch, and even custom-designed event badges that make attendees feel like VIPs.

Throughout the event, your clients not only see and hear about your brand, but they also get to feel and experience it firsthand. They engage with your products, mingle with your team, and immerse themselves in an unforgettable brand journey.

2. Enhance Customer Loyalty Programs:

If you’re already offering a branded loyalty program, why not reward your most dedicated customers with a little extra appreciation? Rewarding loyal customers with branded promotional products can strengthen the bond between your brand and its customers. Moreover, using these products to remember special events or moments in their lives lets them know that you are a brand that genuinely cares for them. A small promotional item commemorating a birthday, or a milestone can help skyrocket brand loyalty. These rewards can be tied to loyalty programs, special milestones, or personalized gestures.

Examples:

PetSmart’s loyalty rewards program: PetSmart’s Treat Member, surprises members with gifts on their pets’ birthdays. This extra touch shows appreciation and strengthens customer loyalty. By nurturing repeat customers, they are likely to retain them long term.

Statistics:

• The Loyalty Report 2019 states that 77% of consumers stay loyal to brands with loyalty programs.
• 63% of consumers believe loyalty programs are the best way for brands to show their loyalty (Bond Brand Loyalty).

Make it Work for you:

A customer has been faithfully choosing your products or services, and their birthday is approaching. Instead of just sending a generic birthday email, you surprise them with a small package. Inside, they find a beautifully branded item—a custom coffee mug with their name, a cozy branded blanket, or a sleek keychain with a heartfelt message. It’s not just a promotional product; it’s a tangible symbol of your brand’s genuine care and appreciation for their loyalty.

3. Create Limited-Edition Collections:

Boost excitement around your brand with limited-edition brand merchandising. Limited-edition promotional product collections can create excitement and a sense of urgency among your audience. These collections often feature unique or seasonal items that are only available for a limited time.

Examples:

Starbucks Holiday Tumblers: Starbucks’ annual holiday tumbler collection is a classic example. Each November, when customers order a holiday beverage, they receive a free reusable cup, but only while supplies last. The brand’s consistent release of a new design year after year has created anticipation among customers who want to add the latest tumbler to their collection.

Statistics:

• Limited time offers can increase conversion rates by 226% (Instapage).
• Creating a sense of urgency can boost sales by 332% (Oberlo).

Make it work for you:

A carefully curated collection of promotional products, each exquisitely designed and exclusively available for a short window of time. It’s like a pop-up boutique experience that your audience won’t want to miss.

These limited-edition collections are not your run-of-the-mill promotional items. They’re a testament to your brand’s creativity and commitment to delivering unique, high-quality products that stand out. Whether it’s a set of elegant custom-made pens, stylish tote bags, or seasonal apparel, these items hold a special allure because they won’t be around forever.

The scarcity factor adds a layer of excitement and urgency. Your audience knows that once these items are gone, they’re gone for good. This drives them to take action, whether it’s making a purchase, signing up for your newsletter, or engaging with your brand on social media.

And the best part? Limited-edition merchandising not only boosts excitement but also cultivates a sense of exclusivity. Your customers become part of an elite group who have the privilege of owning these unique pieces. This exclusivity enhances their connection to your brand, creating a lasting impression and fostering brand loyalty. So, go ahead—unleash the power of limited-edition merchandising and watch the excitement soar.

4. Promotional Items in Direct Mail Campaigns:

If your mailing results are looking a bit fatigued, try mixing things up a bit. Postcards, coupons, and special offers can get an unexpected twist when you include a special surprise.

Examples:

MailChimp’s Branded Socks: Email marketing corporation MailChimp, for example, sends new clients a pair of branded themed socks. Each morning, among a sea of white, these vibrant purple socks stand out in your sock drawer, reminding you of the fun and silly gift and the brand responsible for it.

Statistics:

• Adding a promotional product to your direct mail campaign can increase response rates by up to 50% (DMA Response Rate Report).
• 80% of consumers open direct mail if it includes a promotional product (ASI).

Make it work for you:

Your customers open their mailboxes to find a beautifully designed envelope that piques their curiosity. Inside, alongside the usual promotional materials, they discover a delightful surprise—a small, carefully chosen promotional product that complements your message.

For instance, let’s say you run an eco-friendly online store. Alongside your promotional materials, you include a reusable branded tote bag or a set of eco-friendly bamboo utensils. Not only does this surprise add an element of excitement to your direct mail piece, but it also showcases your brand’s commitment to sustainability.

The impact of this surprise is twofold. Firstly, it immediately captures your recipients’ attention, making them more likely to engage with your content. Secondly, it creates a tangible connection between your brand and the recipient. They don’t just read your message; they interact with it, making your brand more memorable.

This innovative approach not only breathes new life into your direct mail campaigns but also increases their effectiveness. Customers are more likely to open, read, and act on a piece of mail that offers an unexpected and valuable bonus. So, go ahead and surprise your audience—your direct mail campaigns will never be the same again.

5. Support Charitable Causes:

Show your commitment to social responsibility by creating promotional products tied to a charitable cause. This not only benefits the cause but also enhances your brand’s reputation. As consumers begin to demand that brands act with social responsibility, it behooves company owners to align themselves with a social cause. This demonstrates you are a socially responsible company that can be trusted.

Examples:

NFL’s Breast Cancer Awareness Month: Each year the NFL spends several million dollars to support Breast Cancer Awareness Month. Pink jerseys, cleats, mouthguards, and even pink whistles for the referees – all in an effort to spread awareness of the disease affecting one in eight women.

Statistics:

• 87% of consumers are more likely to purchase a product that supports a cause they care about (Cone Communications).
• 88% of millennials are more loyal to companies that support social or environmental causes (Forbes).

Make it work for you:

Partner with a notable charitable cause, such as a local children’s hospital or an environmental conservation organization. Together, you design a range of promotional products that bear both your brand’s identity and the emblem of the chosen cause. For every item sold or distributed, a significant portion of the proceeds is earmarked for the cause.

These promotional products become more than mere marketing tools; they become a symbol of your brand’s dedication to making a difference. Customers who purchase or receive these items know that they are contributing to a cause they care about. It’s a win-win situation: your brand benefits from increased goodwill, and the charitable cause receives much-needed support.

Combining these creative marketing strategies with your promotional products can drive brand visibility, help engage with your audience, and leave a lasting impact. The key, though, is to align your brand merch with your company’s identity and values. By incorporating these five creative marketing ideas, you can take your promotional products up a notch and create a following who can’t wait to see what you do next.

Now that you are prepared to utilize promotional items effectively for your business, have a discussion with your Kaeser & Blair representative to determine the most suitable products for your objectives and financial plan.

The post Boosting Brand Loyalty: 5 Marketing Tactics with Promotional Products appeared first on Kaeser & Blair.

Allow us to introduce LoveHandle, an innovator in the promotional products sector for more than 15 years. LoveHandle offers a sleek and efficient phone grip that’s customized with your brand logo, phone number, or call to action.

The brilliance resides in the simplicity: a sleek strap made of elastic or silicone, placed over a plastic base, and secured to your phone using a layer of adhesive. You simply slip a few fingers between the strap and the base, and your phone is secured. You can now hold your smartphone effortlessly. This innovative design is perfect for those of us trying to juggle just one last thing.

History

LoveHandle is a family-run company, right out of Rosharon, Texas. Father and son duo, Mike and Dave Watts started with a vision of sharing functional smart device accessories. Together they build, inspect, and package every product that leaves their facility.

LoveHandle has continued to innovate and expand its product line, offering three custom items:

• LoveHandle: The classic and dependable choice. Slim, comfortable, simple strap. Great for smartphones of all sizes.
• LoveHandle XL: When you need that extra grip. Tablets and handheld game systems are obvious candidates, but LoveHandles can be used on cameras, vaporizers, remote controls, water bottles, or anywhere else you’d like a comfortable grip. You can even attach a LoveHandle to desk, wall, or door to hang any number of things on the elastic — the possibilities are limited only by your imagination!
• LoveHandle Pro: For those who crave versatility with a built-in kickstand. They packed in the most requested features from LoveHandle fans to include a sturdy kickstand (portrait & landscape), strong internal magnets & swappable straps such as thunder sticks, hand clappers, apparel, flags & banners, blankets, and more. The company has also worked with a variety of high-profile clients, including the NFL, NBA, MLB, and many others.

A well-respected name in the promotional products industry, LoveHandle is known for its innovation, commitment to quality and customer service. Their unique and innovative phone grips with custom branding help clients stand out in a crowded marketplace.

Why We Are Obsessed

The LoveHandle is a phone accessory that has secured its spot on many phone cases. Here’s why we can’t get enough of it:

Promotional gift

Small businesses have the opportunity to personalize and tailor the LoveHandle product with their own unique branding elements, such as their company logo, phone number, or address. This customization feature allows small businesses to significantly enhance their brand recognition and awareness among their target audience. By incorporating their branding elements onto the LoveHandle, businesses can effectively promote their products or services and reinforce their brand identity.

Perfect for Life on the Go

Whether running errands, taking my furry friend for a walk, hitting the gym, or simply juggling multiple tasks, LoveHandle is there. It ensures the user always has a secure grip on their phone, reducing the risk of drops and mishaps.

Pocket Friendly

So sleek it’s virtually invisible, unlike other phone grips, the LoveHandle doesn’t add a lot of bulk to the phone and can be easily stored in the user’s pocket, laptop case, tote bags or anywhere else.

Magnetic Car Mount

They won’t cause any permanent damage or data loss to devices, and they also won’t have an effect on the phone’s battery life. For those looking for an easy way to mount their phone in the car, LoveHandle mounts are the safest and most durable option!

Wireless Charging Adapter

LoveHandle’s wireless charging adaptors allow users to charge their device anywhere, anytime, without worrying about plug-ins. It’s universal. Charge Apple and Android devices on the same charging pad without any issues.

 Swappable Straps

With interchangeable straps, users can easily change the look of their LoveHandle to suit the occasion, style, or mood.

Simple Order and Processing

You can process the entire order online, picking your style choice and uploading your artwork hassle free. LoveHandle will make a test print and send you a photo for final approval within 24 hours. Current Production time is 7-10 days after art approval (up to 10k).

Email Sales@LoveHandle.com with any questions or inquiries

Ready to get started? Register for a free account and browse through LoveHandle’s website and check out all of the products that they have available at https://lovehandlepromo.com/ Or, contact sales@lovehandle.com for additional information and pricing.

And don’t forget to visit our website at Kaeser and Blair to find more customized branded merchandise to win your clients loyalty. Or, set the wheels in motion for a rewarding venture into the world of promotional products. Your journey towards success starts now.

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1. Customer Journey Map: Navigating Your Success Path
   Before you can find your target clients, it’s crucial to understand who they are and what drives them. Crafting a Customer Journey Map is your secret weapon. By stepping into your customers’ shoes, you can uncover their needs, challenges, and unique experiences that lead them to you. According to Salesforce, 88% of consumers value a company’s experience as much as its products or services. Creating a Customer Journey Map will make finding and qualifying leads a breeze.
2. Online Directories: Your Gateway to New Markets
   If you’re looking to expand into new markets or find clients who fit your ideal profile, online directories are your greatest resource. These directories provide an efficient way to identify similar companies and dive into new territories. Explore industry-specific directories, as well as Google, Better Business Bureau, and LinkedIn to connect with like-minded clients in search of promotional products. In addition to this, don’t be afraid to list your services as well. Listing your business in directories can attract clients actively seeking your services.
3. Online Job Boards and Freelance Websites: Your Digital Playground
   Job boards and freelance websites are bustling with opportunity. It’s where small businesses, agencies, and startups seek marketing expertise. Whether you respond to job postings or create your own profile, these platforms offer a fantastic opportunity to find new clients. We recommend you begin by crafting a professional profile with a portfolio that showcases your skills, follow up using search filters to pinpoint job postings aligned with your services. While this competitive method may demand dedication, the results are worth it. You will soon find an increased interest in your product that with the right efforts can lead to greater conversions.
4. Free Webinars and Workshops: Cultivate Authority and Trust
   Did you know that 73% of B2B marketing and sales leaders consider webinars the best lead generation tool? Free webinars serve as magnets, drawing attention, building awareness, and establishing rapport with potential clients. By offering webinars, you showcase your expertise and provide valuable content. Position yourself as an authority, and you’ll find participants returning for your services. Webinar’s are a great way to become the go-to problem solver in your industry.
5. Get a Website: Your 24/7 Sales Rep
   With the premium business owner package from Kaeser and Blair, you’ll receive a customized website—an indispensable marketing tool. Your website establishes an online presence, making it easier for clients to discover you. Showcase your best-selling products on custom landing pages, offer the digital Best Buys catalog, and add personalized banners that entice leads to become customers. Leveraging SEO (search engine optimization), your website becomes a silent salesperson, working tirelessly to build trust with consumers.
6. Leverage Social Media: Your Digital Megaphone
   In today’s digital age, social media is your ticket to finding leads and driving sales. Utilize hashtags and search filters to identify potential clients. Create captivating microcontent that captures your audience’s attention and loyalty. Platforms like Facebook, Instagram, and Twitter serve as search engines and problem-solving hubs for consumers and business owners. LinkedIn, dedicated to professionals and business owners, is a goldmine for promoting your promotional products. Check out our tips for social media to take your social strategy to the next level:
   Instagram
   Facebook
   Linked In
7. Trade Shows and Industry Events: Network for Success
   While your online presence is crucial, physical presence remains equally vital. Attend trade shows and industry events that align with your niche. Network with business owners and marketing professionals who recognize the value of promotional products. Prepare by researching the event, audience, and competition. Have a compelling elevator pitch ready, accompanied by eye-catching visuals, videos, and demos. Trade shows are an opportunity to listen, qualify leads, and tailor your approach for post-event success.
8. Next-Level Content Creation: Educate and Engage
   No matter which strategy resonates most with you, one constant remains—content is king. You must create content that is high-quality, audience-relevant and draws potential clients in. The best content marketing strategy is the one that identifies the potential customer, solves their problems and demonstrates your industry authority. Craft blog articles, share informative social media updates, and send engaging email newsletters. Building a content library that addresses your audience’s questions keeps them engaged at every stage of their journey.
9. Build Relationships with Marketing Agencies: Partner for Prosperity
   Marketing professionals are always on the hunt for vendors who can help meet their clients’ needs. Take the initiative to build relationships with these individuals. These connections can lead to exciting opportunities to sell promotional products to businesses. Collaborate, share insights, and become a trusted partner in their marketing efforts, and soon enough they will come to trust you as if you are a member of the marketing team.

The post Unlocking Success: 9 Strategies to Find Clients Who Need Promotional Products appeared first on Kaeser & Blair.

But wait! Before you rush to build content across numerous social channels or invest thousands of dollars in display ads, there’s a strategy worth considering — using brand merchandise to drive your brand forward.

This isn’t new, promotional products have been a cornerstone of marketing for years. We’ve all come across pens with the name and number of a local veterinarian or calendars from our family physicians. However, by incorporating modern strategies, bridging the digital world with our reality, you can take brand awareness to a whole new level and experience a significant game-changer for your business.

Promotional Products: Why they work

It’s all about brand recall- like ad jingles that get stuck in a loop in our minds long after the commercial has ended, promotional products with branded logos have a remarkable impact on the human brain. A branded water bottle, for instance, begins as a nice novelty, but as it becomes an aspect of our daily lives, the brand begins to register and recognition forms. The psychological principle at play here is simple: when you provide your audience with something tangible and useful, you create a lasting connection that goes beyond fleeting digital impressions.

Consider these compelling statistics:

Unparalleled Visibility: Among various forms of advertising, promotional products command the room in terms of being seen and remembered.

Memorability: 76% of individuals can recall the brand name featured on a promotional item they’ve received.

Boosting Purchase Behavior: Adding free totes, water bottles, or t-shirts donning your company’s logo within purchase bundles or as free gifts can be more effective in driving sales than standalone discounts.

The Dollars Behind the Strategy

American businesses invest a staggering $20 billion in promotional products every year. But why are these tools worth such a significant allocation of resources?

Well, the answer lies in their proven effectiveness. Promotional products are not just random trinkets or giveaways; they are strategic tools that can build customer loyalty, amplify advertising messages, and achieve so much more.

Imagine receiving a promotional product from a company you admire. Whether it’s a branded t-shirt, a portable speaker, or a picnic blanket, it immediately creates a connection between you and that brand. It becomes a tangible representation of their values, their story, and their mission. And this connection is what drives customer loyalty.

Promotional products also have the incredible ability to amplify advertising messages. When consumers use or display these items in their everyday lives, they essentially become walking billboards for the brand. It’s a constant reminder of the company and its offerings, ensuring that the brand stays top-of-mind.

Unlocking the Potential: Some Eye-Opening Facts

Are you intrigued by the potential of promotional products? Here are some more compelling facts that highlight their importance:

89% of consumers have received a promotional product within the last six months.

85% of recipients do business with the company after receiving a promotional item.

Customized promotional products have a longer lifespan than most other forms of advertising, extending your brand’s reach over time.

Elevate Your Brand with Promotional Products

Branded merch has evolved from the pen at your local tax office or the free toothbrush from your dentist. Instead, corporations are seeking to build lasting relationships by fashioning a world of creative products featuring their custom logos and finding fun and engaging ways to share with their target audience.

As the world of marketing continues to evolve, companies will continue to marry the old with the new. Like creating branded merch with scannable codes leading to company landing pages, or opportunities to join in virtual reality to receive tangible goods in the real world. The creative opportunities are endless, yet the goal remains the same: to create a lasting impression.

Can you see yourself being a part of this impactful journey, where your role involves bringing these connections to life? Becoming a Kaeser and Blair dealer offers you the chance to be an essential link in the chain of successful marketing. By joining our network, you’ll not only gain access to a wide array of high-quality promotional products but also the opportunity to build your own business.

Become A Kaeser and Blair Dealer

As a Kaeser and Blair dealer, you’ll be equipped with the tools, resources, and expertise to thrive in the world of promotional products. Whether you’re an entrepreneur looking for a new venture or an existing business aiming to diversify your offerings, this is your chance to step into a new world of possibilities.

Ready to get started? Visit our website to learn more about how you can become a Kaeser and Blair dealer and set the wheels in motion for a rewarding venture in the world of promotional products. Your journey toward success starts now.

The post The Power of Branded Merchandise: Building Brand Awareness That Lasts appeared first on Kaeser & Blair.

At your next tailgate event, why not give fans a chance to not only express their team pride but also flaunt their company loyalty with practical and stylish brand merchandise? We at Kaeser and Blair are excited to introduce you to seven incredible brand merchandise products that are perfect for the upcoming football season.

1. Ready to Roll Up Fleece Blanket:

No more shivering in the stands! Our cozy fleece blanket, adorned with your company logo, is designed to keep you warm and snug. Its ultra-soft material provides the perfect blend of comfort and insulation, allowing you to fully immerse yourself in the action without worrying about the cold. But that’s not all – this versatile blanket is also incredibly portable. Its lightweight and compact design makes it easy to roll up and carry, ensuring that you can take it wherever you go. The bold presence of your company logo adds a touch of personalization. So, get ready to elevate your game night experience.

2. Folding Chair with Case:

Upgrade the comfort of your tailgate setup with our custom promotional folding chair. This stylish and versatile chair is designed to enhance your tailgating experience, providing the perfect blend of comfort and convenience. The chair comes complete with a convenient carrying case, allowing you to easily transport and store it whenever needed. Whether you’re heading to the big game or simply planning a fun-filled outdoor gathering, this folding chair is your go-to companion. Not only does this chair provide exceptional comfort, but it also showcases your team spirit and promotes your brand. With its eye-catching design, fans can proudly display their allegiance while lounging in ultimate relaxation.

3. Tailgater Truck Cooler Organizer:

Say goodbye to rummaging through ice-cold chaos in search of your favorite beverage or struggling to find a can opener buried beneath stacks of food containers. With our organizer, every item has its place, saving you precious time and effort. But functionality isn’t the only thing our truck cooler organizer offers. Our product features a sleek and modern design with your custom brand logo standing font and center, it will complement any truck or tailgating set-up. Made from high-quality materials, it is not only durable but also adds an air of sophistication to the overall ambiance. So whether you are a die-hard football fan, a passionate baseball enthusiast, or simply someone who loves the energy of sporting events, our truck cooler organizer is a game-changer.

4. Stadium Cushion:

Long games can get uncomfortable. However, with the addition of our specially designed stadium cushion, spectators can now sit back and enjoy every single play in absolute cushioned comfort. This high-quality cushion not only provides exceptional support but also serves as an excellent opportunity to prominently display your brand logo. By offering this practical yet luxurious solution to game-day discomfort, you can enhance the overall fan experience while simultaneously promoting your brand in a visually striking way.

5. Felt Pennant:

Bring back a sense of sentimental longing and bittersweet reminiscence with our exquisite collection of classic felt pennants. Crafted with meticulous attention to detail, these distinguished pieces evoke a deep appreciation for nostalgia while seamlessly blending into any space. Our timeless pennants have been thoughtfully designed for devoted fans who seek to adorn their surroundings with vintage charm and proudly exhibit their unwavering allegiance to both their beloved team and your esteemed brand.

6. Wireless Charging Pad and Phone Stand:

In the digital age, staying connected is essential. Provide fans with a convenient wireless charging pad and phone stand that lets them follow every game update while keeping their devices powered up. With a simple placement of their smartphones on the charging pad, fans can ensure that their devices are powered up throughout the day. No longer will they have to worry about their batteries draining during crucial moments of the game or missing out on important updates.

7. Light Up Foam Stick:

Add an extra layer of excitement to the game with our light-up foam sticks. These eye-catching accessories will not only energize the crowd but also put your brand in the spotlight. The foam sticks are lightweight and comfortable to hold, making them easy for fans to wave and cheer with. They are also durable and long-lasting, ensuring that they can be used for multiple events or games without losing their impact. By customizing the sticks with your brand logo or message, you can increase brand visibility and create a sense of unity among fans and attendees.

As the football season draws near, seize the opportunity to make a lasting impression on fans and potential customers alike. By offering functional and high-quality brand merchandise, you’re not only enhancing their game day experience but also establishing a memorable association between your company and the thrill of the sport.

So, get ready to tackle the football season head-on with these amazing brand merch products from Kaeser and Blair. Whether fans are cheering from the bleachers or partying at tailgates, they’ll be doing it in style – and representing your brand every step of the way.

The post 7 Essential Brand Merch Products for Football Season appeared first on Kaeser & Blair.

At ImprintID, everyone has one singular goal in mind: to simplify the purchasing of promotional products for distributors and their clients. Their legacy is built upon premium quality wares, swift turnarounds, and unparalleled customer service. Offering a palette of decorating techniques – die cut, screen print, Color/Full-Bleed Sublimation, and beyond – ImprintID ensures that each product is a canvas for brand storytelling. Whether it’s apparel, bags, or any bespoke item, ImprintID transforms visions into reality, crafting unique impressions every time. Let’s dive deeper into their offerings.

Product Categories

• Lanyards & ID Products
• Wearable
• Drinkware
• Bags & Backpack
• Blankets/Pillow/Towels
• Pens & Desk Items
• Hygiene & Health
• Tech Products
• Made in USA
• Everyday Promo
• Rayom Sublimation A-Z
• ECO-trendz
• Camo Apparel
• Sports & Outdoors

Lead Time

Our standard USA production time is 5-7 Business Days for most products and 7-8 Business Days for Overseas Production. We also offer Rush Production and Rush Shipping Options for all of our products. (use UPS/FedEx shipping charts)

Artwork Requirements

Layout:
Please provide a detailed layout. If size and/or position are not specified ImprintID will use its discretion and send a paper proof. For layered artwork, please provide the art files separately.

Straight Line Copy:
Up to 4 lines will be typeset at no charge. Excess or curved copy may require art charge. Customer is responsible for proofreading.

Copy Size:
Varies depending on product. We will use our discretion for best imprint. Larger text may be required on products based on size of product. If new artwork or product needs to be changed to print better, we will contact you and provide guidance to ensure logo and text prints as clear as possible.

Paper Proof Available on Request:
Free Paper Proofs. Charges will apply if changes are made to artwork after it has been sent to production.

Digital Artwork Files:
We accept multicolor art sent in a vector format, saved as .eps, .pdf or .ai file. All fonts must be converted to outlines. Art must be created at a minimum of 600dpi saved as .tiff or .eps format. All placed images must be embedded. PDF or hard copy of the file must accompany the order so we can visually confirm that it matches the art file.

Acceptable Programs & Requirements:

• ILLUSTRATOR: “create outlines” on all fonts. (.ai, .pdf, and .eps are acceptable file formats.)
• PHOTOSHOP: Art must be created at a minimum of 600dpi. Scanned halftones and multicolor art is not acceptable. .tiff and .eps are acceptable file formats.
• Corel Draw: Change all fonts to curves. Art must be exported as an .ai or .pdf file.
• .ai, .pdf, and .eps are the acceptable file formats. All placed images must be created at a minimum of 600dpi. Placed images in color are unacceptable. The preferred format is Adobe Illustrator pdf. We do not accept page layout programs such as MS Word. File formats such as .doc, .pub, .vcf and .dat are unacceptable.
• ACCEPTABLE FILE STORAGE: CD, DVD, Email, FTP

Conclusion

In the world of branded merchandise, ImprintID shines as a beacon of excellence. As an industry leader since its establishment in 2009, ImprintID has continuously expanded its repertoire, encompassing a comprehensive range of offerings from ID products and Office Supplies to Drinkware, PPE Items, Bags, and beyond. With an unwavering commitment to quality, speed, and responsive customer service, ImprintID has earned the trust of over twenty thousand distributors, emerging as a reliable and dynamic partner in the realm of Custom Promotional Products. ImprintID isn’t just a supplier; it’s a trailblazer that transforms concepts into tangible brand statements.

Kaeser & Blair is proud to partner with ImprintID as one of our trusted suppliers and we eagerly anticipate our ongoing partnership to deliver unparalleled promotional products. If you are interested in learning more about our suppliers and want to stay on top of the promotional product industry, be sure to sign up for our newsletter.

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A successful salesman, prioritizes lead qualification as the cornerstone of their strategy . Instead of asking themselves, “how to make extra income while working full time?” they focus on  identifying and focusing on high-value leads, allowing them to speak directly to their individual needs more efficiently and close deals faster. In this guide, we’ll walk you through the essential criteria for effectively qualifying leads so that you can close deals faster, earn extra money, and potentially turn your side hustle into a full time job.

Identifying Key Criteria for Leads:

• Demographic Fit: Before you even begin a sales pitch, you want to consider the primary demographics and if they align with your ideal customer profile. Start by considering who the perfect customer is for you, consider factors like industry, company size, budget and job title, then while conducting lead generation research be sure that your desired profile matches with the potential lead.
• Budget Availability: While you may be negotiable on some aspects of your ideal customer, know that a lead must have the budget required for your product or service. This criterion allows you to pitch confidently without the pressure of offering discounts that will land you with more work and less resources, and prevents you from wasting time on leads unable to make purchasing decisions.
• Authority: There is nothing worse than building rapport for days, weeks, or even months only to realize your new contact is only the customer service rep, and has no power to make decisions. Avoid this early on by seeking out decision makers within the company. They are the only people who can truly say “yes.” If you sell to non-decision makers, such as an administrative assistant, they only have the authorization to tell you “no. Engaging with decision-makers expedites the customer journey.
• Need or Pain Point: To further qualify a lead you wan to focus on identifying customer pain points. Knowing whether a company is struggling with the sales pipeline, or financial pain points can heavily influence your sales strategy. By accurately assessing whether the lead has a pressing need and successfully showing how you can support pain points with solutions you are more likely to convert.
• Timeline: Understand the lead’s timeline for making a purchase. An aggressive sales and marketing strategy may not be the best choice for a lead who is not seeking a solution for some time; similar to the way a relaxed no pressure strategy would result in a missed sale for the client with urgent needs. Best practice is to align timelines in order to prevent chasing leads who aren’t ready to buy.
• Engagement: Measure the lead’s engagement with your social media content, emails, and website. Of course this may take a little extra effort in terms of qualitative research, ; however, doing so will help you avoid process pain points because research indicates engaged leads are often further along in their buying journey.
• Competitor Landscape: Evaluate whether the lead is considering alternatives. If they’re exclusively exploring your solution, they’re more likely to convert. Fit with Your Unique Selling Proposition (USP): Determine if your solution aligns with the lead’s specific needs and objectives
• Prioritize Criteria: Not all criteria are equal. Prioritize based on their impact on lead For instance, a lead’s budget availability and authority might be more critical than their engagement level.

Real-Life Scenarios

To offer real life applications towards qualifying high value leads we will present three scenarios-John, Mary, and David each of which offer a unique qualifier, yet not a perfect customer profile. We will review each and qualify the leads below:

Scenario 1: Demographic Fit In our current business landscape, understanding the demographics of our target audience is crucial for effective marketing. One such demographic segment that holds great potential for us is individuals working in the software industry. These professionals possess a unique set of skills and interests that align with our offerings. Allow me to introduce John, a marketing manager who perfectly embodies our ideal customer profile within this demographic. With his extensive experience and knowledge in the software industry, John brings a wealth of insights on the challenges and pain points that our products or services can address.

Aside from his expertise, John’s job title as a marketing manager places him in a position of influence within his organization. This means that any decisions he makes regarding the adoption of new software or technology solutions greatly impact the company’s success. Thus, by engaging John as a customer, we not only gain a valuable advocate but also establish a strong foothold within his company.

Furthermore, the size of John’s company is also a critical factor in determining the potential value of this partnership. With a larger organization comes a greater need for robust marketing strategies and cutting-edge software solutions. By understanding the unique challenges that companies of this size face, we can tailor our offerings to meet their specific needs, enhancing our chances of success in securing John as a loyal customer.

In summary, John’s alignment with our ideal customer profile based on his job title, industry background, and the size of his organization presents an exciting opportunity for us. By leveraging his expertise, influence, and the specific needs of his company, we can build a strong and mutually beneficial relationship that drives growth for both parties involved..

Scenario 2: Budget Availability Mary’s company, recognizing the importance of our type of solution, has taken the significant step of allocating a specific budget to fund its implementation. This strategic decision not only highlights the value they place on our solution but also ensures that Mary has the necessary financial means to proceed. By setting aside a dedicated budget for our type of solution, Mary’s company demonstrates their commitment to attaining the desired outcome and addressing the challenges they currently face. This allocation underscores their recognition of the potential benefits and opportunities that our solution can bring to their organization. With this financial backing in place, Mary can confidently move forward with the implementation, knowing that the necessary resources are available to support each stage of the process.

The allocated budget provides her with the flexibility to invest in any required tools, technologies, or expertise needed to successfully integrate our solution into their existing operations. Furthermore, the budget availability serves as a clear indicator of Mary’s company’s intent to prioritize and fully embrace our solution. It demonstrates their willingness to make a substantial financial commitment, evidencing their belief in the positive impact our solution will have on their overall performance and strategic objectives.

Overall, the allocation of a specific budget highlights the dedication and foresight of Mary’s company in recognizing the unique value and potential of our solution. With financial means secured, Mary can focus on seamlessly implementing our solution and realizing the numerous benefits it promises to deliver.

Scenario 3: Authority David, the CEO of his company, possesses an exceptional level of authority that significantly contributes to the effectiveness and efficiency of decision-making within the organization. As the head of the company, David wields the power and responsibility to make crucial decisions promptly and with a comprehensive understanding of the various factors at play.

This authoritative position allows him to navigate complexities and embrace challenges in a manner that yields favorable outcomes for the company. David’s ability to exercise authority in decision-making enables him to swiftly respond to evolving market dynamics, customer demands, and internal needs. This agility ensures that the organization remains competitive and adaptable in today’s rapidly changing business landscape.

Furthermore, David’s informed decision-making is a testament to his vast knowledge and expertise in the industry. By staying well-informed and up-to-date, he can leverage his deep understanding of market trends, competitor strategies, and emerging technologies to guide the company on a path of sustained growth and success. In addition to his strategic insights, David fosters a culture of collaboration and inclusivity within his company. He actively seeks input from key stakeholders, valuing diverse perspectives and encouraging open and transparent discourse.

This inclusive approach not only fuels creativity and innovation but also promotes employee engagement and a sense of ownership in the decision-making process. Overall, David’s authoritative role as the CEO empowers him to lead the company with confidence and astuteness.

Through his comprehensive understanding of the organization’s goals, combined with his well-honed decision-making skills, he steers the company towards prosperity while ensuring its continued relevance in a competitive business environment.

By implementing these 8 key steps for lead qualification, you’ll empower your sales team to focus on leads with the highest potential for conversion. This strategy enhances efficiency, optimizes resource allocation, and ultimately accelerates your sales process. Master the art of lead qualification, and watch your sales soar.

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Our mission is to support your growth and enhance the value you bring to your clients. Prospecting and expanding your customer base are crucial aspects of achieving this goal. By working proactively with your clients, you can make a significant impact on their promotional endeavors. As the expert in this field, your expertise adds immense value to your clients. Here are some essential tips to consider when assisting your customers in selecting their branded merchandise.

Identify the Audience

Understanding the target audience is crucial to recommending the most suitable products or programs for the event. By doing so, you can select branded merchandise that resonates with the end users and captures their interest.

Be the Expert, Stay Aware of the Budget, and Choose Best Quality Available for your Client’s Price Point

The impression customers have of the client is directly linked to the quality of the merchandise they offer. It is crucial for the client to be perceived positively in this aspect. Distributing items that are prone to breaking or being discarded lowers the overall cost-effectiveness of the promotional campaign.

To ensure a lasting impact, it is essential to provide durable and valuable merchandise that recipients will use and appreciate. This approach guarantees continued brand promotion over time, creating a positive association between the brand and its high-quality offerings.

Always be Aware and Prepared to Present Items that are Considered Useful

While it’s important to be aware of market trends, the merchandise’s practicality should never be overlooked. Select items that recipients will use regularly, as this significantly lowers the cost per impression while increasing the value to the target audience. When the product becomes an integral part of their routine, it fosters a strong sense of goodwill and keeps your brand at the forefront of their minds.

Remember, as you embark on your project, you are the expert in branded merchandise, and your choices add significant value to your clients’ promotional efforts. By focusing on the audience, quality, and utility, you’ll be well on your way to a successful and impactful campaign.

At Kaeser & Blair, we offer the resources you need to set your clients (and your promotional products business) up for success. We’re here to help you every step of the way. To stay up-to-date with industry trends and expert advice, subscribe to our newsletter today!

– Liza

Liza Sachs is a 25+ year veteran of the promotional products industry and heads up our Sales and Supplier Relationships for the organization as Director of Sales. Liza has experience on both the distributor and supplier sides, which gives her the unique vision to assist our dealers to expand their sales.

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Put People at Ease

A good salesperson understands the importance of putting people at ease, creating an environment where clients feel comfortable discussing their needs and desires.

Approachability and Friendliness: Greeting customers with a warm smile can go a long way! It is important to have interest in their well-being and engage in meaningful conversations. By radiating positivity and openness, an inviting atmosphere is created where the client is open to sharing their thoughts and concerns freely.

Patience and Respect: Each customer has their own unique style of decision-making, and a good salesperson respects these differences. Demonstrating patience by allowing clients to take their time to ask questions, explore options, and make informed decisions can build trust and enhance the customer’s overall experience.

Empathy and Understanding: A good salesperson demonstrates empathy by putting themselves in their clients’ shoes, understanding their thoughts and concerns. By understanding the clients’ needs and offering solutions based on these, salespeople create an environment where customers feel heard, respected, and cared for.

Possess Excellent Communication Skills

Exceptional communication skills are an absolute must for any good salesperson. The ability to clearly convey ideas, actively listen, and establish rapport with customers is essential for building strong relationships and closing deals. Being able to adapt your communication style to match the preference of each individual customer is a game-changer!. Some customers may prefer to communicate with a casual and friendly tone, while others may be more professional. It is important for a salesperson to understand these differences and adapt their communication accordingly. Also, be on the lookout for nonverbal cues. Things like body language, facial expressions, and tone of voice can give you an idea of a customer’s confidence or interest level.

Have Extensive Product Knowledge

Product knowledge is a superpower! Customers rely on salespeople to be experts in their field. When a salesperson shows their in-depth knowledge of the products they are selling, it builds trust and credibility. Product knowledge can help salespeople match their customers needs to the right product and  answer any questions the customer may have. Also, salespeople can educate customers about the value and effectiveness of different products. Customers will know about the potential benefits of the products and get an idea of the return on investment. The salesperson can explain how products can enhance brand visibility, customer engagement, and brand loyalty. A salesperson’s product knowledge not only helps customers make informed decisions, but also positions the salesperson as an expert.

Offer Solutions Not Features

The key to winning over customers lies in offering solutions that address their specific wants and needs. Customers are seeking outcomes and results! Take the time to understand the unique needs and objectives of each customer.

Customizing Recommendations: Once you understand the customer’s needs, you can customize their recommendations. Good salespeople go beyond a one-size-fits-all approach and present products that align with the customer’s target audience, branding goals, and budget.

Highlight Benefits and Outcomes: When presenting the products, focus on how the products can help customers achieve their goals. You can provide real-world examples of other brands’ success, and how the same success can happen to your customer, too. When customers know the tangible value that the solutions offer, they will feel confident in the decision-making process.

Problem-Solving Mindset: Approach customer interactions with a problem-solving mindset. Good sales people view themselves as partners in their customers’ success. They want to identify problems and present solutions that alleviate these problems.

Be Flexible: Flexibility is so important. Good salespeople can adjust their communication style, language, and presentation format to cater to the preferences of each customer. Flexibility creates a more engaging and personalized experience, increasing the likelihood of securing the sale.

Show Passion

Passion is a powerful characteristic! A good salesperson understands that showing genuine enthusiasm for the products they offer can inspire confidence in their customers. Passionate salespeople believe in the value and impact of their products, and their excitement is contagious. Passion goes hand in hand with deep product knowledge! A passionate salesperson takes time to understand the features and benefits of the products. Also, good salespeople bring the products to life by sharing stories and real-world examples that illustrate the impact of the products on the customers’ business. Passionate salespeople create a strong bond of trust with their customers.

Conclusion

The world of promotional product sales is a thrilling arena where sales superheroes reign supreme! By harnessing their exceptional communication skills, unwavering passion and extensive product knowledge, and offering solutions, they create meaningful connections with clients, inspiring them to choose the perfect promotional products. With their flexibility and ability to put people at ease, they overcome obstacles and achieve outstanding results. So, embrace these qualities to become a sales superhero and spread the magic of promotional products far and wide!

Don’t miss out on more information! Subscribe to the Kaeser & Blair newsletter for exclusive industry updates, tips, and tricks. Join our community of successful promotional product business owners by subscribing today.

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History

The Denik brand began when the founder, Tyler, was told that his drawings would look great on a notebook. He took the opportunity to build a brand around creative, cause-based notebooks with the co-founder, Jake. They gathered a team of college students at Utah State University and began selling notebooks with artists’ creations on the cover. With each item sold, a portion of the proceeds was set aside to fund the building of a school in Mali, Africa. Since 2011, the mission has spread to artists, customers, corporations, and partners worldwide. Today, Denik has successfully funded six schools. Denik is serving customers like Nordstrom, Urban Outfitters, and Target in over 16,000 retail locations. Denik also produces custom notebooks for brands like Nike, Disney, Google, TikTok, Uber, and LinkedIn.

Are you looking for a notebook that has no ghosting or bleeding? Do you want something with crisp white, ultra thick 100gsm pages where you can draw or journal with ease even with gel pens and paint? Denik’s custom notebooks allow you to choose the design and style with ease.

Denik prides themselves on the quality of their notebooks. They introduced their 200% Lifeproof Guarantee. If a customer’s order arrives damaged or does not stand up to daily use within the first three months, or the notebook did not arrive as one imagined, Denik will reprint the notebook, no questions asked. If one is still not satisfied, Denik will give you your money back.

Product Categories

• Pocket Notebooks
• Classic Layflats
• Medium Layflats
• Large Layflats
• Medium Spirals
• Large Spirals
• Hardcover Notebooks
• Art Prints
• Artist Series
• Foil Collection
• Solids & Speckles
• Kraft Edition
• Sets & Bundles

Decoration Methods

Denik’s custom options give you the freedom to choose the exact features you want. Get the look and feel you’ve always wanted, so you can gift to clients, giveaway to your following, or even sell in your own online store. Their custom notebook builder allows you to upload your unique artwork and create a notebook design that truly represents you.

If you are not interested in customizing your own notebook, artists have created their own collections for you to choose from:

• Floral & Botanical
• Illustration
• Pop Art
• Surface Patterns
• Watercolor
• Abstract
• Hand Lettering & Typography
• Photography & Photorealism
• Retro
• Surrealism

Order Requirements

The unique thing about Denik is that you can create custom notebooks without a minimum purchase limit. Visit the website to view the cost of their notebooks. https://denik.com/

Conclusion

Denik is a custom notebook and lifestyle product company that uses a portion of its sales to build schools and support artists around the World. Denik has hundred six schools in Laos, Guatemala, Ghana, Nicaragua, and Mali. Denik strives to display that art can change the world. When you purchase a notebook from Denik, they will support artists and fund education initiatives. Denik is truly making the World a better place.

Kaeser & Blair is proud to partner with Denik as one of our trusted suppliers. We are excited to continue working with them to bring our clients exceptional notebooks that also help fund education. If you are interested in learning more about our suppliers and want to stay in the know about the promotional product industry, be sure to sign up for our newsletter.

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